FOUNDED & DESIGNED
BY HAILEY MACLEOD
Sincerely Swim, formally known as Sincerely Devoted, officially launched in April 2021, but the dream and vision behind it started long before that. I've always loved fashion, DIY, and creating things with my own hands.
Once I learned how to sew, it was game over! I instantly knew I wanted to bring my own swimwear vision to life.
From the very beginning I designed with the female body in mind. Every piece is made to flatter with high-leg cuts, cheeky fits, and silhouettes that show off curves in all the best ways.
Sincerely Swim is more than just bikinis. It is about confidence, playfulness,
and feeling your best self the second you slip one on.
xo hailey
About Hailey
Sincerely Swim started as a dream while I was pregnant with my son Jasper. The brand has always been a labor of love, creativity, and a pure determination. I live in beautiful Nanoose Bay on Vancouver Island Canada, where the ocean and nature are my biggest inspirations for design.
Every piece of swimwear is designed and hand crafted personally by me, with great intention, care, and focus on flattering, playful, and confident fits. Behind the scenes, my husband Conor has been my rock cheering me on, brainstorming ideas, and supporting me through every late-night sewing session.
Sincerely Swim is more than just bikinis, it is a piece of my story, my family, and my love for creating something that helps every woman feel empowered and unstoppable.
CONFIDENCE, SUSTAINABILITY & SINCERITY STITCHED INTO EVERY PIECE.
THE "WHY" BEHIND
At the heart of Sincerely Swim is a simple why: to make every woman feel powerful, confident, and unstoppable in a bikini. I believe swimwear should do more than just look cute, it should remind you how magnetic you are the second you slip it on.
Every piece of swimwear is designed to flatter, stand out,
and celebrate your body exactly as it is.
But my why doesn't stop there. I care deeply about Mother Earth, which is why I hand make every piece and use recycled fabrics. Sincerely Swim is slow fashion with the intention made to last, made to love, and made with respect for the environment.
This is about feeling good, looking incredible,
and doing it all with purpose.